Woohoo! You’ve confirmed your email address for me, thanks for doing that.

That confirmation process is a super-duper important part of email marketing, and a good email marketing app will offer this option when you’re creating a webform for your newsletter, lead magnet, etc.

Now my email marketing app knows you’re real, and that you actually do want to get my emails. That means my newsletters are far less likely to go into your spam folder.