Launch My Podcast Already
Guided support to kick-start your new favourite brand builder
Podcasts offer a heap of benefits to help you build your profile:
Epic new content strategy
With every episode you create, you will be able to repurpose it for blog posts,newsletters, social media… and if you video your podcasts you can upload them to YouTube.
New SEO opportunities
Apple Podcasts is the most popular podcasting app out there, so think of it as another search engine you can utilise.
Reach a wider audience
In 2023, 43% of Australians listened to podcasts (that’s the highest percentage in the world). By starting your own podcast, you can tap into this audience and connect with potential customers or supporters who may not have found you otherwise.
Establish credibility and share expertise
Sharing insightful content can position you as an authority figure in your field. Listeners who enjoy your content can start to associate you with knowledge and trust.
Build a deep connection
Podcasts allow for a more personal and engaging format than text-based content. You can use your voice and personality to connect with listeners on a deeper level, nurturing strongerrelationships.
Enhance your brand
A podcast can be a powerful tool for building and promoting your brand. It allows you to consistently share your message and values with a targeted audience.
Low-ish barrier to entry
Compared to other forms of audio/video publishing, podcasts can be launched with minimal investment. And don’t need top-of-the-line equipment to get started.
(Don’t believe me? Look at the change in
Marie Forleo’s Q&A Tuesday videos from
2011 compared to 2023).
But who the hell am I, exactly?
A fair question! My name’s Rah and I’m a digital marketing and systems specialist for women in business.
And I LOVE LOVE LOVE podcasts.
I’ve hosted two of my own podcasts. My first ever podcast was called The Cat Lady Podcast and it finished up in about 2014. My current podcast is called F*ck Around and Find Out, a podcast for women in business.
I’ve been editing podcasts since 2015, and in that time I’ve edited over 900 episodes, had several podcasts hit the charts on Apple Podcasts and had podcasts listed on Apple Podcasts’ homepage.
What’s included in the Launch My Podcast Already program
With Launch My Podcast Already, I work with you throughout the launch of your podcast, including:
2x 1hr strategy and planning Zooms
Guided support on structure, format, frequency and monetisation
Advice on hardware and software
Develop a strategy for launching the podcast
Guidelines for your graphic designer
Guidance on all written collateral needed
Set up your podcast hosting account and add your podcast to the top podcast apps (including Apple Podcasts and Spotify)**
Develop a content marketing strategy to be applied to each episode you release
Edit and schedule your first three episodes.
Your investment: $897+GST
Optional extras
- Source suitable theme music and/or voiceovers
- Create podcast artwork, template for episode artwork, template/s for social media content.
** Podcast apps don’t charge you to list your podcast with them, however you do need to pay a monthly fee for a podcast host (you’ll pay this direct to the host). I use BuzzSprout.
My podcast showcase
It's not quite as exciting as the showcase on The Price is Right^, but here's a showcase of some of the podcasts I've been proud to work on.
^ You may or may not be old enough to know that long before So You Want to be a Millionaire, The Price is Right was THE show to watch before the news in the 90s. Sigh, I'm getting old.
Capital Women radio show (and upcoming podcast)
A radio show by Lisa LaMaitre on 2XX community radio show chatting to successful and emerging businesswomen from across the Canberra region.
I've been editing the audio since the show launched in 2024.
Your Kid's Next Read podcast
A podcast about books and reading for kids of all ages, I've worked on the Your Kid's Next Read podcast since its launch in 2021.
When an episode has a guest, I edit a promo video for use on socials.
So You Want to be a Writer podcast
A podcast about writing, I worked on the So You Want to be a Writer podcast episodes 112–546.
Each an episode had a guest, and I edited a promo video for use on socials.
Achievements:
- Featured at the top of the homepage on Apple Podcasts
- Top 100 Arts chart on Apple Podcasts
- Top 50 Books chart on Apple Podcasts.
So You Want to be a Copywriter podcast
A podcast about copywriting by Bernadette Schwerdt, I worked on the So You Want to be a Copywriter podcast from its launch until episode 55.
Achievements:
- Top 100 Marketing chart on Apple Podcasts
- Featured new Business podcast on Apple Podcasts.
So You Want to be a Photographer podcast
A podcast about photography by Melbourne photographer Gina Milicia, I worked on the So You Want to be a Photographer podcast from episode 201 until it concluded with episode 374.
Achievements:
- Top 100 Arts chart on Apple Podcasts
- Top 50 Photography chart on Apple Podcasts.
New Stories, Bold Legends: Stories from Sydney Lunar Festival podcast
A limited series podcast telling the stories of Australians who celebrate Lunar New Year, I worked on the New Stories, Bold Legends podcast for seasons one and two.
Achievement:
- Featured at the top of the homepage on Apple Podcasts.
Murder & Mayhem podcast
A limited series podcast about writing crime and thriller writing by the Australian Writers’ Centre, I worked on the Murder & Mayhem podcast for its entire series.
Magic & Mayhem podcast
A limited series podcast about writing for kids by the Australian Writers’ Centre, I worked on the Magic & Mayhem podcast from beginning to end.
Let's grab a virtual coffee
Meet with me on Zoom for a 30-minute obligation-free chat to go over what you need and to see if I'll be the right fit for you.
It's like a speed date, but better.
If we meet on a day I'm WFH, there's a high chance of you meeting at least one of my cats. They are giant sticky-beaks.